The old "rules of thumb" in the self storage industry are taking quite a hammering. It's a whole new industry out there – much more competitive than ever. Ground-up development is giving way to renovations, conversions, expansions, diversifications and consolidation. It takes educated and up-to-date owner-operators and facility managers to keep up with all the changes. And that's what current members will tell you that SSA does best: educate its members as to what is current and what is next. Watch this movie to learn more about the benefits of joining.