SSA Blog

Search Engine Optimization (SEO) strategy used to be to focus on search engine rank and you’ll see more customers. Now things have flipped.

Today’s storage market is a highly competitive environment and getting tenants into your facility can be challenging. When large operators enter your market, competing with them may seem impossible. However, you do need a large marketing budget to be successful.

The key to successful marketing in any industry is knowing your audience. For those within self storage, this means marketing to the Millennial Generation.

With over 200 million Google searches for storage per year, how your storage facility shows up online is now more important than ever. Customers need to be able to find your storage facility in their search and land on an attractive, effective website.

In the self storage industry, customers travel no more than 3 to 5 miles, on average. We are lucky to work in such a local industry, because it makes our jobs as marketers more fun, impactful, and rewarding.

We don’t have to tell you how intensely competitive the self storage market is, especially when it comes down to the local level. If your storage facility is in a larger city, you’re competing against dozens of other storage facilities for top billing in the SERPs (Search Engine Results Pages).

Social media is crucial to every marketing plan no matter the industry. With more than 2.1 billion people online, you must capitalize on where your audience spends the most time.