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SSA Blog

©2024 by the Self Storage Association (SSA). SSA and SSA Magazine are trademarks of the Self Storage Association, Inc. Opinions expressed by authors and other contributors do not necessarily reflect those of the SSA, publisher or editors, nor do they represent the policy or positions of the SSA. Information contained within articles should not be construed as the primary basis for legal or investment decisions.

The Economics of Loan Covenants in Self Storage Lending

Scott Zucker posted on 11/20/2018 5:12:00 PM

As busy as the self storage industry has been over the last five to seven years, not much has been written or discussed recently about the language of loan covenants for buying or building self storage facilities.

| Categories: Legal | View Count: (2611)

How to Get the Most Out of Your Storage Facility's Website

Matt Huddleston posted on 11/16/2018 10:38:00 AM

A website is no longer just a placeholder for your storage facility on the internet, it’s an integral part of how you communicate to potential customers what you offer – and if you’re doing a lousy job, you could be saying that they should go elsewhere.

| Categories: Marketing, Operations | View Count: (2490)

Why User Experience Is Important for Your Self Storage Website

Chris Baird posted on 11/14/2018 10:25:00 AM

Websites play a crucial role in attracting and retaining self-storage customers. But even though your website is aesthetically appealing, it may not get the results you expected. Why? Because an effective self-storage website has to focus on the needs of its users (i.e., customers).

| Categories: Marketing, Operations | View Count: (2646)

Five Ways to Attract New Tenants

Melissa Stiles posted on 11/13/2018 3:03:00 PM

Today’s storage market is a highly competitive environment and getting tenants into your facility can be challenging. When large operators enter your market, competing with them may seem impossible. However, you do need a large marketing budget to be successful.

| Categories: Marketing, Operations | View Count: (4137)

Google’s Holiday Spirit- Gifts for Your Storage Facility

Sarah Baker posted on 11/2/2018 3:30:00 PM

The holidays are right around the corner and Google is fully embracing the holiday spirit by releasing new tools and features in Google My Business (GMB), like a digital marketing Santa Claus. From 2012 to the present day, Google has evolved into an entirely new world.

| Categories: Marketing | View Count: (2959)

What Uber Can Teach Us About Self Storage

Jana Haecherl posted on 10/31/2018 9:34:00 AM

Uber should be an inspiration to self storage owners. Okay, so maybe “Uber” and “self storage” aren’t words you see together very often, but they should be. In fact, storage owners could learn a lot from the small startup that revolutionized transit.

| Categories: Marketing, Operations | View Count: (3844)

SBAR— Better Communication; Better Solutions

Mark Poole posted on 10/23/2018 2:22:00 PM

“Our moving cart is missing.” Thanks – Manager This is an actual email I received a few years ago, passing on the message, taking no action, and handing me the problem. The manager of our multi-million-dollar storage facility believed this email was the solution to the problem they faced.

| Categories: Operations | View Count: (3743)

Consolidation in the Self Storage Industry

Don Clauson posted on 10/8/2018 1:28:00 PM

The recent SSA Fall Conference and Trade Show was another event well done as evidenced by the record-setting attendance. My team and I enjoy attending these events not only because of the engaging educational sessions but because they allow an opportunity to network with our peers and friends from all of the country.

| Categories: Operations | View Count: (4325)

The Marketing Metric You Can Trust

Chris Baird posted on 10/4/2018 8:31:00 AM

How do you know if your marketing efforts are paying off? The common thought is to look at traffic. Let me provide a metric that will prove to be more valuable to watch and explain the reasoning behind it.

| Categories: Marketing | View Count: (3316)

How To Transform Old Content On Your Self Storage Website

Ian Lopuch posted on 7/31/2018 12:34:00 PM

The self storage industry is focused on the long-term. Customers often store their belongings in self storage for extended periods of time. Committed on-site managers not only work at our facilities for an extended tenure, but often make such facilities their home (via the on-site manager’s apartment).

| Categories: Marketing | View Count: (2784)

About SSA

The Self Storage Association (SSA) is a not-for-profit tax-exempt organization formed in 1975 under Section 501-c-6 of the Internal Revenue Code. For over 40 years, the Association has served as the official trade organization and voice of the U.S. and international self storage industry.