SSA Blog

You know a topic is relevant when “60 Minutes” runs a story on the topic. Their program titled “Drive-By Lawsuits” that aired in early December explained how the Americans with Disabilities Act has resulted in hundreds if not thousands of lawsuits where individuals have filed complaints against businesses not as actual customers, but based solely on a drive-by of the property or worse yet, by viewing the property on Google Maps and basing a claim on what is seen only from the computer screen.

In the early days of self storage, prior to the industry’s understanding the need for savvy marketing and better business plans, providing top-notch customer service was rarely part of the plan. Rent the unit and let the customer take care of the move in.

Sometimes when we do the same job day in and day out our eyes gloss over the most obvious. In this story it was the golf cart that I overlooked. 

Managing social media is more than just playing on Facebook all day. In order to get results you have to be strategic towards your goals by creatively curating content, making it visually appealing, and scheduling it during peak engagement times.

The Texas Supreme Court’s ruling that mosquitos are wild animals may appear of little significance to self storage operators. However, the court’s decision in Union Pacific Railroad, Corp. v. Nami, 2016 Tex. LEXIS 571,could prove significant for any landowner in a mosquito infested area as fears of the West Nile and Zika viruses are spreading across the country.

A look at climate controlled facilities across the country.