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SSA Blog

©2024 by the Self Storage Association (SSA). SSA and SSA Magazine are trademarks of the Self Storage Association, Inc. Opinions expressed by authors and other contributors do not necessarily reflect those of the SSA, publisher or editors, nor do they represent the policy or positions of the SSA. Information contained within articles should not be construed as the primary basis for legal or investment decisions.

PPC Basics for The Self Storage Industry

Ian Lopuch posted on 6/2/2017 1:40:00 PM

Have you heard of pay per click (PPC) search engine marketing (SEM)? This digital marketing channel is perfect for large and small self storage operators alike. Learn how to leverage PPC to drive more leads for your self storage business.

| Categories: Marketing | View Count: (7503)

Here We Go Again: Lessons Learned From 25 Years in Self Storage

Don Clauson posted on 5/18/2017 1:50:00 PM

During the course of my career, I have lived through a number of real estate cycles. I have seen the highs and lows from a number of different, unique perspectives: broker, developer, small portfolio manager and large portfolio owner just to name a few.

| Categories: Industry Data, Construction | View Count: (5759)

What’s New With Self Storage Construction Trends?

Jana Haecherl posted on 5/9/2017 11:29:00 AM

New self storage builds are popping up everywhere, and more localities are sharing concerns about self storage development - or halting it altogether.

| Categories: Construction | View Count: (12321)

Cellphone Parity

Carlos Kaslow posted on 5/9/2017 10:51:00 AM

According to a recent National Health Survey, 50.8% of households had only cellphone service in the second half of 2016. This is the first time that the survey indicated that more households exclusively used cellphone service than a landline. It is a trend that is expected to continue.

| Categories: Legal, Legislative / Regulatory | View Count: (3338)

House Passes Class Action Reform Bill

Carlos Kaslow posted on 4/27/2017 9:58:00 AM

The United States House of Representatives has passed the Fairness in Class Action Litigation Act of 2017 (H.R. 985) by a 220 to 201 margin.

| Categories: Legal, Legislative / Regulatory | View Count: (3966)

Identifying and Working with Managed Facilities

Derek Hines posted on 4/26/2017 2:44:00 PM

I recently spoke with John Eisenbarth, the Vice President of Operations for West Coast Self-Storage in Mill Creek, Washington, to get his take on how West Coast goes about finding the right types of storage properties to manage.

| Categories: Operations | View Count: (4377)

Smaller Self Storage Operators: Leveraging A Vertical Strategy As Your Marketing and Operations Differentiator

Ian Lopuch posted on 4/25/2017 2:19:00 PM

In the self storage industry, it is estimated that approximately 12% of facilities are owned by publicly-traded REITs. The other 88% of facilities are mostly owned by small and mid-sized operators.

| Categories: Marketing, Operations | View Count: (4413)

How to Optimize the Value of Social Media in Your Self Storage Marketing Plan

Michelle Bakva posted on 4/25/2017 1:22:00 PM

Social media is crucial to every marketing plan no matter the industry. With more than 2.1 billion people online, you must capitalize on where your audience spends the most time.

| Categories: Marketing | View Count: (12653)

The Five Types of Relationships That Made Me Successful in Self Storage

Don Clauson posted on 4/25/2017 10:04:00 AM

When I walked into the fall Self Storage Association (SSA) trade show in Las Vegas in 1996, I wasn’t an owner yet. I was a broker with an interest in self storage. The atmosphere was electric.

| Categories: Marketing, Operations, Self Storage Vendors | View Count: (4600)

Self Storage Not Wanted!

Scott Zucker posted on 4/17/2017 9:53:00 AM

First it was Mayor DeBlazio supporting no self storage development in the Industrial Business Zones in New York. Next came the moratorium in Florida prohibiting self storage development along Highway 41.

| Categories: Legislative / Regulatory | View Count: (4520)

About SSA

The Self Storage Association (SSA) is a not-for-profit tax-exempt organization formed in 1975 under Section 501-c-6 of the Internal Revenue Code. For over 40 years, the Association has served as the official trade organization and voice of the U.S. and international self storage industry.