SSA Blog

It is certainly something to think about if you are not doing your auctions online. The primary value of online auctions is flexibility.

New York recently passed a comprehensive overhaul of its data security and breach notification requirements called the Stop Hacks and Improve Electronic Data Security Act (the SHIELD Act).

Search Engine Optimization (SEO) strategy used to be to focus on search engine rank and you’ll see more customers. Now things have flipped.

Digital technology is changing the world around us as we know it, and the self storage industry is no exception.

Self-storage is subject to seasonal fluctuations, much like many other businesses. It just so happens that winter brings the perfect storm of renters leaving – with many customers looking for storage only through the summer, winter can leave facility owners looking around and wondering why they've suddenly dropped 10% from their occupancy rate.

Today’s storage market is a highly competitive environment and getting tenants into your facility can be challenging. When large operators enter your market, competing with them may seem impossible. However, you do need a large marketing budget to be successful.

The holidays are right around the corner and Google is fully embracing the holiday spirit by releasing new tools and features in Google My Business (GMB), like a digital marketing Santa Claus. From 2012 to the present day, Google has evolved into an entirely new world.

The self storage industry is focused on the long-term. Customers often store their belongings in self storage for extended periods of time. Committed on-site managers not only work at our facilities for an extended tenure, but often make such facilities their home (via the on-site manager’s apartment).

With over 200 million Google searches for storage per year, how your storage facility shows up online is now more important than ever. Customers need to be able to find your storage facility in their search and land on an attractive, effective website.

Don't lose potential customers with a crappy website! Consumers aren’t doing what we think they are online. Join me during the SSA Spring Conference, on Thursday, March 15 from 3:30-4:30 pm to see actual screen-recorded video footage of the “Online Behavior of Self Storage Renters.”