SSA Blog

On a recent September weekday, nearly 100 employees from Extra Space Storage’s Utah headquarters planted 25 trees on an unshaded field at a nearby park.The outing – part of a partnership with the Arbor Day Foundation – generated excitement and company pride among employees but also points to a broader effort by the company to seek triple bottom line benefits.“A lot of the sustainability efforts we have done to date have been easy decisions to us because they are at the in...

Today’s storage market is a highly competitive environment and getting tenants into your facility can be challenging. When large operators enter your market, competing with them may seem impossible. However, you do need a large marketing budget to be successful.

We all know the importance of visibility. That’s why we strive to build facilities on highly trafficked streets and highways. Visible signage, beautiful buildings, and inviting offices are best practices when it comes to creating curb appeal and improving your location visibility.

In the self storage industry, customers travel no more than 3 to 5 miles, on average. We are lucky to work in such a local industry, because it makes our jobs as marketers more fun, impactful, and rewarding.

As we enter the Thanksgiving season, I find myself reflecting on everything I have to be thankful for, and something struck me this year differently than in previous years. This has been another great year, but it has not been without hardships to overcome.