SSA Blog

The utilization of old laws to challenge modern technological practices presents growing concerns for online businesses, including storage operators with online platforms.

Self storage operators considering using automated calls or texts to market their facility should be careful when choosing a service provider. Your company may be strictly liable for your service provider’s Telephone Consumer Protection Act (TCPA) violations.

The next time you go to a restaurant, concert, or another public area, take a look around. At least the majority of the people you see will be holding a mobile device. In today’s digital on-to-go world, there isn’t much that can separate a person from their beloved mobile device.

Uber should be an inspiration to self storage owners. Okay, so maybe “Uber” and “self storage” aren’t words you see together very often, but they should be. In fact, storage owners could learn a lot from the small startup that revolutionized transit.

It used to be a pretty straightforward process for customers to find a self-storage facility. They’d either pop into the facility that they passed on the way to work every day, or they would crack open the Yellow Pages, call a few places, and book a unit based on a quick price.

In the early days of self storage, prior to the industry’s understanding the need for savvy marketing and better business plans, providing top-notch customer service was rarely part of the plan. Rent the unit and let the customer take care of the move in.

Managing social media is more than just playing on Facebook all day. In order to get results you have to be strategic towards your goals by creatively curating content, making it visually appealing, and scheduling it during peak engagement times.