SSA Blog

Today’s storage market is a highly competitive environment and getting tenants into your facility can be challenging. When large operators enter your market, competing with them may seem impossible. However, you do need a large marketing budget to be successful.

“Our moving cart is missing.” Thanks – Manager This is an actual email I received a few years ago, passing on the message, taking no action, and handing me the problem. The manager of our multi-million-dollar storage facility believed this email was the solution to the problem they faced.

With over 200 million Google searches for storage per year, how your storage facility shows up online is now more important than ever. Customers need to be able to find your storage facility in their search and land on an attractive, effective website.

Just like virtual reality headsets, subscription boxes, fashionable beards, and fidget spinners, specialty storage facilities were a hot commodity in 2017.

I recently spoke with John Eisenbarth, the Vice President of Operations for West Coast Self-Storage in Mill Creek, Washington, to get his take on how West Coast goes about finding the right types of storage properties to manage.