SSA Blog

Price and location are the primary factors that drive prospective tenants searching online to choose your self storage facility. It only makes sense that in the ongoing attempt to master digital marketing and online rank, analyzing the local market and ensuring competitive pricing, should be a top priority. Specials and pricing are simple to modify and prove a serious impact for your online and in-store results.

Local market research and competitor analysis is vital for positioning your facility to retain high occupancy month to month. Though the word “research” may conjure images of a lengthy and involved process, it doesn’t have to be if you’ve got the right software and strategy in place for your business.

Self-storage is subject to seasonal fluctuations, much like many other businesses. It just so happens that winter brings the perfect storm of renters leaving – with many customers looking for storage only through the summer, winter can leave facility owners looking around and wondering why they've suddenly dropped 10% from their occupancy rate.

A website is no longer just a placeholder for your storage facility on the internet, it’s an integral part of how you communicate to potential customers what you offer – and if you’re doing a lousy job, you could be saying that they should go elsewhere.

Websites play a crucial role in attracting and retaining self-storage customers. But even though your website is aesthetically appealing, it may not get the results you expected. Why? Because an effective self-storage website has to focus on the needs of its users (i.e., customers).

Today’s storage market is a highly competitive environment and getting tenants into your facility can be challenging. When large operators enter your market, competing with them may seem impossible. However, you do need a large marketing budget to be successful.

The holidays are right around the corner and Google is fully embracing the holiday spirit by releasing new tools and features in Google My Business (GMB), like a digital marketing Santa Claus. From 2012 to the present day, Google has evolved into an entirely new world.

The self storage industry is focused on the long-term. Customers often store their belongings in self storage for extended periods of time. Committed on-site managers not only work at our facilities for an extended tenure, but often make such facilities their home (via the on-site manager’s apartment).

With over 200 million Google searches for storage per year, how your storage facility shows up online is now more important than ever. Customers need to be able to find your storage facility in their search and land on an attractive, effective website.

We don’t have to tell you how intensely competitive the self storage market is, especially when it comes down to the local level. If your storage facility is in a larger city, you’re competing against dozens of other storage facilities for top billing in the SERPs (Search Engine Results Pages).