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SSA Blog

©2024 by the Self Storage Association (SSA). SSA and SSA Magazine are trademarks of the Self Storage Association, Inc. Opinions expressed by authors and other contributors do not necessarily reflect those of the SSA, publisher or editors, nor do they represent the policy or positions of the SSA. Information contained within articles should not be construed as the primary basis for legal or investment decisions.

Archive by tag: CustomerReturn

Self Storage Class Actions Impacted by Recent Third Circuit Ruling

Scott Zucker posted on 5/17/2018 3:42:00 PM

The Third Circuit of the United States Court of Appeals issued its decision in late April in the case of Spade v. Select Comfort Corp. This case arose from class actions pending in New Jersey that were based on the state’s Truth in Consumer Contract, Warranty and Notice Act (otherwise coined the “TCCWNA law”).

| Categories: Legal | View Count: (2719)

Online Behavior of Self Storage Renters

Chuck Gordon posted on 2/26/2018 4:13:00 PM

Don't lose potential customers with a crappy website! Consumers aren’t doing what we think they are online. Join me during the SSA Spring Conference, on Thursday, March 15 from 3:30-4:30 pm to see actual screen-recorded video footage of the “Online Behavior of Self Storage Renters.”

| Categories: Marketing, Operations | View Count: (3385)

Customer Segmentation and Personalization: Self Storage Style

Ian Lopuch posted on 10/30/2017 3:14:00 PM

Marketing one’s self storage facility (or portfolio of self storage facilities) is incredibly fun. Each and every customer who walks through the door (or the virtual door of your website) is facing a unique life experience, oftentimes involving great transition and change.

| Categories: Marketing, Operations | View Count: (6522)

Always Be Closing – How to Empower your Self-Storage Managers to Close the Sale

Derek Hines posted on 9/18/2017 2:33:00 PM

You’ve done everything you can to get your storage facility in peak condition. It’s impeccably clean, the security systems are in place and functional, and your marketing, online and otherwise, is up and running.

| Categories: Marketing, Operations | View Count: (8189)

Your Mobile Site Matters More Than Ever, and Here is Why

Chuck Gordon posted on 8/29/2017 10:45:00 PM

It used to be a pretty straightforward process for customers to find a self-storage facility. They’d either pop into the facility that they passed on the way to work every day, or they would crack open the Yellow Pages, call a few places, and book a unit based on a quick price.

| Categories: Marketing, Vendor Spotlight | View Count: (4337)

Is Your Storage Business Ranking Well?

Derek Hines posted on 6/27/2017 6:58:00 PM

We don’t have to tell you how intensely competitive the self storage market is, especially when it comes down to the local level. If your storage facility is in a larger city, you’re competing against dozens of other storage facilities for top billing in the SERPs (Search Engine Results Pages).

| Categories: Marketing | View Count: (7035)

The Four D's

Alexander Harris posted on 6/21/2017 1:36:00 PM

Most of us are familiar with The Four D’s, the long-running mnemonic device that explains the drivers of self-storage demand. For those unfamiliar, The Four D’s are death, divorce, dislocation…

| Categories: Industry Data | View Count: (17359)

Smaller Self Storage Operators: Leveraging A Vertical Strategy As Your Marketing and Operations Differentiator

Ian Lopuch posted on 4/25/2017 2:19:00 PM

In the self storage industry, it is estimated that approximately 12% of facilities are owned by publicly-traded REITs. The other 88% of facilities are mostly owned by small and mid-sized operators.

| Categories: Marketing, Operations | View Count: (4418)

The Technology of Customer Service

John Dunlap posted on 12/9/2016 9:56:00 AM

In the early days of self storage, prior to the industry’s understanding the need for savvy marketing and better business plans, providing top-notch customer service was rarely part of the plan. Rent the unit and let the customer take care of the move in.

| Categories: Marketing, Operations | View Count: (3952)

Is There Such a Thing as a Minor Detail? Not So Much.

Michael Monteith posted on 11/17/2016 2:20:00 PM

Sometimes when we do the same job day in and day out our eyes gloss over the most obvious. In this story it was the golf cart that I overlooked.

| Categories: Operations | View Count: (4650)

About SSA

The Self Storage Association (SSA) is a not-for-profit tax-exempt organization formed in 1975 under Section 501-c-6 of the Internal Revenue Code. For over 40 years, the Association has served as the official trade organization and voice of the U.S. and international self storage industry.