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SSA Blog

©2024 by the Self Storage Association (SSA). SSA and SSA Magazine are trademarks of the Self Storage Association, Inc. Opinions expressed by authors and other contributors do not necessarily reflect those of the SSA, publisher or editors, nor do they represent the policy or positions of the SSA. Information contained within articles should not be construed as the primary basis for legal or investment decisions.

Archive by tag: CustomerReturn

PREVENTING TRAGEDIES

Mark Wright posted on 5/21/2020 1:57:00 PM

You’ve seen them on the evening news or in your local newspaper — usually with images of a car that’s gone through the front windows of a convenience store, restaurant or other business. These crashes happen plenty to self storage facilities, too. Bollards can protect people as well as property.

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Operators With New York Customers Must Prepare for New Data Security Requirements

posted on 10/8/2019 1:37:00 PM

New York recently passed a comprehensive overhaul of its data security and breach notification requirements called the Stop Hacks and Improve Electronic Data Security Act (the SHIELD Act).

| Categories: Legal, Operations, Legislative / Regulatory | View Count: (2932)

Creating a Great Brand for Your Storage Facility

Matt Casady posted on 2/18/2019 12:40:00 PM

When prospective tenants drive by your facility what message does it convey to them? When they visit your website what do the colors and images tell them about your company? When people hear your company name or see your logo what do they think?

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How to Get the Most Out of Your Storage Facility's Website

Matt Huddleston posted on 11/16/2018 10:38:00 AM

A website is no longer just a placeholder for your storage facility on the internet, it’s an integral part of how you communicate to potential customers what you offer – and if you’re doing a lousy job, you could be saying that they should go elsewhere.

| Categories: Marketing, Operations | View Count: (2493)

Why User Experience Is Important for Your Self Storage Website

Chris Baird posted on 11/14/2018 10:25:00 AM

Websites play a crucial role in attracting and retaining self-storage customers. But even though your website is aesthetically appealing, it may not get the results you expected. Why? Because an effective self-storage website has to focus on the needs of its users (i.e., customers).

| Categories: Marketing, Operations | View Count: (2651)

Five Ways to Attract New Tenants

Melissa Stiles posted on 11/13/2018 3:03:00 PM

Today’s storage market is a highly competitive environment and getting tenants into your facility can be challenging. When large operators enter your market, competing with them may seem impossible. However, you do need a large marketing budget to be successful.

| Categories: Marketing, Operations | View Count: (4142)

What Uber Can Teach Us About Self Storage

Jana Haecherl posted on 10/31/2018 9:34:00 AM

Uber should be an inspiration to self storage owners. Okay, so maybe “Uber” and “self storage” aren’t words you see together very often, but they should be. In fact, storage owners could learn a lot from the small startup that revolutionized transit.

| Categories: Marketing, Operations | View Count: (3849)

The Marketing Metric You Can Trust

Chris Baird posted on 10/4/2018 8:31:00 AM

How do you know if your marketing efforts are paying off? The common thought is to look at traffic. Let me provide a metric that will prove to be more valuable to watch and explain the reasoning behind it.

| Categories: Marketing | View Count: (3323)

How To Transform Old Content On Your Self Storage Website

Ian Lopuch posted on 7/31/2018 12:34:00 PM

The self storage industry is focused on the long-term. Customers often store their belongings in self storage for extended periods of time. Committed on-site managers not only work at our facilities for an extended tenure, but often make such facilities their home (via the on-site manager’s apartment).

| Categories: Marketing | View Count: (2787)

The Characteristics of a Good Store Manager

Derek Hines posted on 6/12/2018 9:58:00 AM

It cannot be understated how valuable a good manager is to the success of a self-storage facility. It can literally be the difference between that business surviving or not. If you’ve been in the storage business for a while, you know that employees can run the gambit between highly effective and not effective.

| Categories: Operations | View Count: (5450)

About SSA

The Self Storage Association (SSA) is a not-for-profit tax-exempt organization formed in 1975 under Section 501-c-6 of the Internal Revenue Code. For over 40 years, the Association has served as the official trade organization and voice of the U.S. and international self storage industry.