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Archive by author: Laura Williams-TracyReturn

I am a regular contributor to The Charlotte Business Journal, covering a wide variety of industry news for the weekly publication. The Business Journal was my first client when I began freelancing 10 years ago, and I continue to write for the Journal’s weekly reports and special publications.

I contribute to the SSA Magazine, a trade association magazine, and Profile magazine. Over my career I have written for Business North Carolina magazine; North Carolina magazine (a publication of the North Carolina Chamber); USAirways magazine and other publications produced by Pace Communications; Health Living magazine; and The Philanthropy Journal.

For corporate and nonprofit clients I provide copy-writing services for marketing materials, video scripts and press releases and deliver media relations services. I also manage ongoing communications through organizational newsletters.

704-442-7155

laura@lwtcommunications.bz

Extra Space, Public Storage Deals Are Positive Signs for Industry

Laura Williams-Tracy posted on 7/31/2023 3:05:00 AM

Even as the storage sector slows from its pandemic boom, several blockbuster deals signal continued long-term optimism for the industry.

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REIT Performance Update

Laura Williams-Tracy posted on 8/21/2020 12:04:00 PM

Self Storage REITs Weather Difficult Quarter, See Quick Rebound By Laura Williams-Tracy, SSA Magazine It was a quarter fraught with uncertainty, new cleaning and rental protocols, and far fewer new faces at the customer service counter. In all, self storage appears to have weathered Q2 of 2020 with few battle wounds. Those smarting from a steep drop in rentals or delinquent payments in the spring may already be feeling a rebound. Based on analyst calls with the largest publi...

| Categories: | Tags: Q2, Performance, Public Storage, Extra Space, CubeSmart, Life Storage, National Storage Affiliates, REITs, Public Companies | View Count: (2122)

How Storage is Weathering the Pandemic and Recession

Laura Williams-Tracy posted on 6/21/2020 5:36:00 PM

How Storage is Weathering the Pandemic and Recession Self storage proved itself to be recession-proof during the financial crisis of 2008. Now the question is whether it can fare equally well during a pandemic.May would have typically been the middle of prime leasing season as families tackle spring cleaning, purchase and store recreational equipment for the summer, and college students stash refrigerators and furniture until next semester.This year is quite different for the industry...

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Another round of funding offers hope for struggling self storage owners

Laura Williams-Tracy posted on 4/24/2020 11:30:00 AM

Another round of funding offers hope for struggling self storage owners By Laura Williams-Tracy, SSA Magazine Self storage operators who missed out on the first round of funding intended to help small business survive the COVID-19 pandemic have another shot – but it will go fast. Today, President Trump signed into law another $484 billion relief bill. This second round of funding includes $370 billion for low interest and forgivable loans through the wildly popular but...

| Categories: | Tags: small business loans, CARES Act, Loans, Funding | View Count: (1949)

How the Self Storage Industry Can Benefit from the CARES Act

Laura Williams-Tracy posted on 4/2/2020 4:10:00 PM

How the Self Storage Industry Can Benefit from the CARES Act By Laura Williams-Tracy, SSA Magazine Amid a global pandemic that is rapidly halting economic growth and threatening a double-digit unemployment rate, President Trump signed the Coronavirus Aid, Relief, and Economic Security Act in late March. The CARES Act will provide nearly $2 trillion in emergency relief to blunt expected monumental losses to people and businesses in the wake of the pandemic. It is unknown what...

| Categories: | Tags: CARES Act, Coronavirus Aid, SBA Loans, Paycheck Protection Program | View Count: (4247)

Abrupt Halt Brings Reminders of 2008 for Storage Brokers

Laura Williams-Tracy posted on 3/23/2020 6:29:00 PM

Self storage capital markets that were humming along nicely a mere three weeks ago face a sudden break as the coronavirus pandemic rattles investors, delays closings, upends debt markets and puts optimism on hold for those trying to lease up new facilities.

| Categories: | Tags: Finance, CMBS, Loans, Capital Markets, Debt, Recession | View Count: (2496)

Analysts Assess Coronavirus Impact on Self Storage

Laura Williams-Tracy posted on 3/19/2020 1:40:00 PM

The global coronavirus pandemic is upending markets and throwing uncertainty into every aspect of business.

| Categories: | Tags: financial, markets, wall street, self storage, real estate, analysis | View Count: (2921)

About SSA

The Self Storage Association (SSA) is a not-for-profit tax-exempt organization formed in 1975 under Section 501-c-6 of the Internal Revenue Code. For over 40 years, the Association has served as the official trade organization and voice of the U.S. and international self storage industry.

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